This book attempts to provide information and insights into a chronological study of public relations. The rise and growth of PR, its influence, development and practical applications as a growing profession in India is covered in detail. The PR chief must be acquainted with the broad legal implications concerning PR and media relations. The most important legal aspects which apply to information and media relations are described in this book in detail. PR people are the link between the organization and the media. Handling media effectively is a major task for the PR people. Hence, PR must have a systematic approach towards the media and should understand the media in all its perspectives.