Quality Management: Awareness, Planning, Control and Improvement in the Global Economy Text and Case Studies
Malhotra, Sandeepa
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PRODUCT DETAILS
Book ID : 30228
ISBN-10 : 81-7629-827-1 / 8176298271
ISBN-13 : 978-81-7629-827-8 / 9788176298278
Place
of Publication :
Delhi
Year
of Publication :
2006
Edition :
Language : English
App., Bib., Index, 23 cm.
CONTENTS
CONTENTS:- Mantra for Success; Leadership through quality; Cultural and historical aspects of quality; Quality concepts: A key to economic survival; Quality culture and multidimensional assessment of various organizations; Quality awareness: An Analysis.
DESCRIPTION
The wave of globalization makes marketing concept "The customer a King", truer than ever before. The international orientation of management and market, improvement in quality of life and introduction of new-sophisticated technologies, make the competition stronger. Customers have become knowledgeable and selective while making purchasing decisions which results in the shift towards customer focused strategies. Excellence is imperative in order to survive, maintain and expand market share, enter new markets. A popular slogan of the quality movement is "Quality begins with the customer" demand for better quality products and services. The quality of the product or service offered is prerequisite, an entry requirement for any company that wants to remain successful over the years. Therefore, organizations target their energies to become World-Class by optimum utilization of all the resources, focusing on Quality product/Services, so that customer can get "Value" for their money. Meeting the quality needs of society requires an active role and effort of all the personnel in the organization.
