Business Communication: Principles, Methods and Techniques
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Book ID : 29820
ISBN-10 : 81-7629-760-7 / 8176297607
ISBN-13 : 978-81-7629-760-8 / 9788176297608
of Publication :
of Publication :
Edition : (Reprint)
Language : English
xvi, 660p., Figs., Tables, Bib., Index, 25 cm.
CONTENTS:- About the Authors; Preface; Part I: Introductory; 1. An Introduction to Communication; Part II: Functions and Principles of Communication; 2. Objective of Communication; 3. Types of Communication; 4. Media of Communication: Verbal and Non-verbal; 5. Channels of Communication: Formal v. Informal; 6. Barriers to Communication; 7. Kinesics/ Body Language; 8. Paralanguage/ Linguistics and Proxemics; 9. Essentials of Effective communication; 10. Listening; Part III: Applications of Communication Systems; 11. Interview and Presentation; 12. Group Discussion and Meetings; 13. Public Speech; 14. Means of Communication; 15. Report Writing; 16. Culture and Communication and Business Etiquette; Part IV Letter Writing and Forms of Communication; 17. Business Letters; 18. Structure and Layout of Business Letterers; 19. Enquiries and Replies; 20. Orders and their Execution; 21. Credit and Status Enquiries; 22. Collection Letters; 23. Agency Letters; 24. Sales Letters; 25. Writing of Circular Letters; 26. Complaints and Adjustments; 27. Goodwill Letters; Part V: Service Matters; 28. Application Letters; 29. Office Memo, Orders, Notes; 30. Language Skills for Effective Communication; Bibliography; Index.
Communication is considered to be the most important and most effective ingredient of the management process. Our goal was to produce the most complete and usable book in the, market. The book is organised into five parts, grouping all the chapters into divisions: Communication theory; writing fundamentals; business correspondence; report writing; and other communication techniques. New problems through the letters and reports sections are prepared. They remain the realistic and challenging business cases we feel are best for applying and emphasizing business communication principles. The basic plan of the book is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence, report writing, and oral communication and builds from the theory presented. At the appropriate places, the theory is related to specific applications. Because the theory applies to almost every instruction given, the more obvious relations are left to the student. It was our hope to cover the permit the option of building a course primarily around t5his material and of using the theory parts as supplementary reading. This book should meet the requirements of students academicians, the research scholars, teachers, specialists, and also practitioners, more particularly, in the field of Human and Industrial Psychology and Organisation Behaviour.