CONTENTS:- Preface; Fundamentals of Communication; Process of Communication; Sociology of Communication; Forms of Communication; Theories of Communication; Models of Communication; Verbal Communication;
Communication is the process of exchanging information usually via a common system of symbols. It is so deeply rooted in human behaviours and the structures of society that is difficult to think of social or behavioural events that are absent communication. Effective communication skills are essential in any sphere of human interaction. This book provides an overview of the basic concepts of communication and the skills necessary to communicate in various contexts. Emphasis is placed on communication theories and techniques used in interpersonal group, public, intercultural, and mass communication situations. The contents of the book will enable the readers to understand the principles, forms and purpose of human communication in a variety of contexts.