Encyclopaedia of Journalism and Mass Communication; 6 Volumes
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Book ID : 28991
ISBN-10 : 81-8290-038-7 / 8182900387
ISBN-13 : 978-81-8290-038-7 / 9788182900387
of Publication :
of Publication :
Language : English
vi+338p., vi+248p., vi+289p., vi+295p., vi+288p., vi+334p., Index, 23 cm.
CONTENTS:- Vol.1: 1. Functions of Journalism; 2. Professional Journalism; 3. Copyediting; 4. Journalists at Work; 5. Sub-Editing; 6. Principles of Editing; 7. Reporting; 8. Reporter; 9. Journalistic Writing. Vol.2: 1. Broadcasting Style; 2. Broadcasting Media; 3. Script Components; 4. Reporting Techniques; 5. Presenter and Newscaster; 6. News-Gathering; 7. Approach to the News; 8. The Newspapers; 9. Videotape and Editing; 10. The Sound Track; 11. Print Media; 12. Radio and TV Industry. Vol.3: 1. Radio News; 2. Television News; 3. News Reporting; 4. Sources of News; 5. TV Documentary and Commentary; 6. Satellite News; 7. Radio Features. Vol.4: 1. Growth of Mass Communication in India; 2. Organisational Communication; 3. Fundamentals of Communication; 4. Factors Affecting Communication; 5. Communication Theory; 6. Film Industry; 7. Indian Press; 8. Radio and Television; 9. Social Systems of Mass Communication; 10. Concept of Development; 11. Promising Future. Vol.5: 1. Functions of PR Professionalism; 2. An Introduction to Public Relations; 3. Integrated Approaches of PR; 4. Growth of Public Relations; 5. Recent Trends. Vol.6: 1. Mass Media; 2. Mass Media Development; 3. Role of Radio and Television; 4. Press Laws and Press Freedom; 5. Press Legislation in India; 6. Press Commission; 7. Contempt of Courts; 8. Freedom of Press.
This encyclopaedia deals with the contribution of Journalism & Mass Communication in the current scenario of the upliftment of the nation goals, policies and targets. Today Journalism & Mass Communication has helped both people and the nation to compete with the global frame work. The role of the Media and the Mass Communication was to gather support from the people and inform them about the philosophy and objectives of the planned development and benefits accruing from them also about their responsibilities involved in the planned effort. Another very important responsibility of the media was to enthuse and involve people by removing ignorance and superstitions, by changing their negative attitudes and motivating them into purposeful action, all through persuasive and two-way communication. The author believes that despite large measure of success in mass communication, one big lesson that emerges out of the Indian scene of communication is to continuously rediscover the new goals and dimensions of mass communication and the media.