CONTENTS:- Preface; Case Study Method; Objectives of Case Method; How to Analyze A Case Study? Guidelines for Case Discussion in the Classroom; Role of Instructor in Case Discussion; Solved Case Exercises; Cases in Marketing Management; Advertising and Marketing Communications; International Marketing; Introduction to Management-Exercise; Global Business Environment; Human Resource Management;
Understanding management essentially means not just conceptualizing the theoritical framework but applying those concepts to analyze the complex business situtation and come out with practicable solutions to the problems facing businesses in an extremely volatile environment. This is exatly the reason why the 'case study method', pioneered by the Harvard Business School, is considered the best way to learn management. Case studies aim to enable students to develop analytical and problem-solving skills by presenting either real or imaginary yet potential situations. Business schools around the world, quite appropriately, give cases the highest weightage.