CONTENTS:- 1. Business Communication; 2. Classical argument in modern business; 3. Feedback - Gathering techniques; 4. Strategy and design of business; 5. Assessing the mind of people in communication; 6. Ethics in argument classical fallacies; 7. Managing ethos argument and credibility; 8. Managing syntax in communication; 9. Managing punctuation in business communication; 10. Electronics ethos in business communication.
Business communication takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.