Entrepreneurship: Motivation, Performance and Rewards
List Price : US$ 40.59 Our Price : US$ 32.47
You Save 20% + FREE DELIVERY WORLDWIDE
Book ID : 28193
ISBN-10 : 81-7629-729-1 / 8176297291
ISBN-13 : 978-81-7629-729-5 / 9788176297295
of Publication :
of Publication :
Edition : (First Edition)
Language : English
With a foreword by Dr. R.A. Sharma; xx, 335p., Figs., Tables, Bib., Index, 23 cm.
CONTENTS:- 1. Entrepreneurship: An Introduction; 2. Entrepreneurial Backgrounds and Enterprise Characteristics; 3. Entrepreneurial Motivation; 4. Entrepreneurial Performance and Rewards; 5. Behavioural Orientations of the Entrepreneurs; 6. Entrepreneurship Behaviour and Endeavour Observations.
The book 'Entrepreneurship: Motivation, Performance and Rewards' captures the entirety of the entrepreneurial experience right from the formation of a desire for and a perception of feasibility of pursuing a career in entrepreneurship. Besides examining a host of environmental factors impinging generally on the entrepreneurial activity, the book takes a close look also at the personal contingency variables, backgrounds and motivations that shape an individual's decision for a plunge in the vortex of entrepreneurship. It also profiles the behavioural orientations of the Indian entrepreneurs in relation to the various aspects of new venture creation and its subsequent management. A salient feature of the book is that it provides insights on the reward perceptions of the entrepreneurs for creating and owning a business, in particular the psychic rewards, besides social and monetary rewards. Based on the fieldwork leading to a doctoral degree, this work is a worthy contribution to research in the area of entrepreneurship. The dynamic model of entrepreneurship developed in this study is capable of extending the research from a descriptive to a predictive mode. The book would be found useful by the teachers, trainers and researchers as also all those interested in entrepreneurship.