Tourism is one of the fastest growing sector of the global economy, which account for about 11 percent of the gross Global Domestic Product (GDP) and employ about 200 million people worldwide. There are about 700 million international travellers per year. Tourism and travel related sectors have become dynamic sources of income and a major strategic sector for development in many countries.
Tourism businesses operate globally and many have opted for a competitive advantage of internationalisation. Technology information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of businees relationships has become a trend also in tourism.
The book examines the current trends in international tourism markets along with emerging opportunities and challenges in the field. It provides a set of tools for monitoring tourism management, policy implementation, promoting sites in a changing global environment. It also reviews roles of government organizations, international organisations and private sector. The book will be highly useful for tour operators, policy makers, administrators and general readers interested in tourism.