CONTENTS:- 1. Professional Management. 2. Conceptual Framework. 3. Professional Competition. 4. Characteristics of Professional Work. 5. Organisational Structure. 6. Organizing Function. 7. Training Opportunities. 8. Professional Service Enterprises. 9. Professional Management Planning. 10. Professional Practice. 11. Management and Professions. 12. Consumer Behavior.
Management is a basic and crucial area of human activity pervading all types of organizations-business, government, educational, religious, military, recreational and athletic. Managerial activity has been with man since the dawn of organised effort and will continue to occupy a masterly position so long as human Civilization exists. With the passage of time, its concept, nature, forms, tools and techniques have undergone a drastic change and is still in the throes of change but the objective of management remains the same for ever. 'Professionalism' is the key characteristics of successful manager. A number of significant aspects of Professional management are X-rayed in this book. The main themes vividly explained are - professional management; conceptual framework; professional competition; characteristics of professional work; Organizational structure; organizing function; training opportunities; professional services enterprises; professional management planning; professional practice; management and professions; and Consumer behaviour etc.