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International Marketing (Text and Cases), 14th Revised Edition / Cherunilam, Francis
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International Marketing (Text and Cases), 14th Revised Edition
Cherunilam, Francis
 
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List Price : US$ 54.38
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  Book ID : 10300
  ISBN-10 : 93-5202-986-0 / 9352029860
  ISBN-13 : 978-93-5202-986-0 / 9789352029860
  Place of Publication : Delhi
  Year of Publication : 2015
  Edition : (Fourteenth Revised Edition)
  Language : English
  452p., App., 25 cm.
   
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 CONTENTS
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CONTENTS:-
- International Marketing: An Introduction.
- International Marketing Environment.
Appendix 2.1:
- Multifibre Arrangement (MFA).
- Market Selection.
- International Organisation.
- International Pricing.
- International Promotion.
- Export Financing.
- Trade policy and Regulation of India.
- Trade and BOP of India.
- Export Procedures and Documents.
- Some Issues in International Business.

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 DESCRIPTION
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The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective.

The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc.

The text is supplemented with a number of cases.

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