spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
International Marketing (Text and Cases), 14th Revised Edition / Cherunilam, Francis
spacer
 
International Marketing (Text and Cases), 14th Revised Edition
Cherunilam, Francis
 
  add
List Price : US$ 54.38
Our Price : US$ 43.50

You Save 20% + FREE DELIVERY WORLDWIDE
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 10300
  ISBN-10 : 93-5202-986-0 / 9352029860
  ISBN-13 : 978-93-5202-986-0 / 9789352029860
  Place of Publication : Delhi
  Year of Publication : 2015
  Edition : (Fourteenth Revised Edition)
  Language : English
  452p., App., 25 cm.
   
spacer
 CONTENTS
spacer

CONTENTS:-
- International Marketing: An Introduction.
- International Marketing Environment.
Appendix 2.1:
- Multifibre Arrangement (MFA).
- Market Selection.
- International Organisation.
- International Pricing.
- International Promotion.
- Export Financing.
- Trade policy and Regulation of India.
- Trade and BOP of India.
- Export Procedures and Documents.
- Some Issues in International Business.

spacer
spacer
 DESCRIPTION
spacer

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective.

The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc.

The text is supplemented with a number of cases.

spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2023, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)