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Social Marketing / Jha, S.M.
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Social Marketing
Jha, S.M.
 
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List Price : US$ 77.20
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  Book ID : 10138
  ISBN-10 : 93-5051-532-6 / 9350515326
  ISBN-13 : 978-93-5051-532-7 / 9789350515327
  Place of Publication : Delhi
  Year of Publication : 2012
  Edition : (Reprint)
  Language : English
  23 cm.
   
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 CONTENTS
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CONTENTS:- The Foundation of Social Marketing; Change and Attitude Formation; Social Advertising; Marketing Education; Marketing Sanitation; Marketing Potable Water; Marketing Family Planning; Marketing Medicare; Marketing Afforestation; Marketing Small Savings; Marketing Mass Media; Bibliography.
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