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Rural Marketing / Badi, Ravindranath V. & Badi, Narayansa V.
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Rural Marketing
Badi, Ravindranath V. & Badi, Narayansa V.
 
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List Price : US$ 74.71
Our Price : US$ 59.77

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  Book ID : 10129
  ISBN-10 : 93-5051-237-8 / 9350512378
  ISBN-13 : 978-93-5051-237-1 / 9789350512371
  Place of Publication : Delhi
  Year of Publication : 2013
  Edition : (Reprint)
  Language : English
  564p., App., Bib., Index, 25 cm.
   
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 CONTENTS
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CONTENTS:- Overview of Marketing Management; Rural Marketing-Definition and Scenario; Agricultural Marketing-Definition and Scope; Rural Demand, Rural Market Index and Support System for Agriculture; Problems in Rural Marketing; Markets and Market Structure; Market Forces and price Determination; Agricultural Marketing and Economic Development; Producer's Surplus of Agricultural Commodities; Projection of Demand and Supply of farm Product; Scientific Marketing of Farm Products; Risk Management and Futures Market in Rual Marketing; Marketing Agricultural Input; Marketing of Consumer Durables; Rural Marketing Strategies; Marketing of Farm Products; Transportation of Farm Products; Grading and Standardisation; Storage and Warehousing; Processing; Market Information; Financing; Marketing Agencies and Institutions; Marketing of Farm Inputs; Food Processing and Manufacturing; Traditional Agricultural Marketing System; Integration, Efficiency, Cost and Price Spread; Training, Research and Statistics in Agricultural Marketing ; External Trade in Agricultural Products; Recent Cases.
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 DESCRIPTION
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Rural Marketing is much talked and less practiced subject needing serious attention from all stake holders. A detailed all in one` book was very essential for Indian students of PG level in management, Agriculture, Commerce and competitive examinations like IAS. The book broadly covers following specialties:-

- Rural environment, socio-cultural values and ethos.
- Problems associated with rural sector and changing scenario.
- Strategies for marketing of consumer goods and FMCG in rural sector.
- Strategies for marketing of rural produce in towns, cities and exports.
- Marketing of outputs of Agro-industries, forestry, poultry, animal husbandry and handicrafts.
- Role of co-operatives, government bodies and financial institutions.
- Development of food industries, productivity, efficiency, excellence in rural India.

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