The revised and enlarged third edition of the book "INTRODUCTION TO RURAL MARKETING" is specially designed to meet the needs of students and executives engagged in sales marketing of goods and services in rural areas.
- Covers the full syllabi on Rural Marketing of most Indian Universities.
- Contains new chapter on Rural marketing Research, Marketing Mix, Organised Rural Retailing, Marketing of Consumer Goods and Services, Recent Trends in Agricultural produce Maketing, Marketing of Agricultural Produce, Globalisation and Agricultural, Agricultural Inputs and Customer Relationship Management, Ethics in Sales and Marketing and Understanding the Rural Market - A Practical Approach.
- Deals with Marketing of Consumer Goods, Services, Agricultural Produce and Agricultural Inputs and Provides an Integrated Approach to Rural Marketing.
- Contains Corporate Examples, Case Studies and Photographs dealing with various aspects of Rural Marketing.