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Marketing Management / Sherlekar, S.A.
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Marketing Management
Sherlekar, S.A.
 
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List Price : US$ 34.65
Our Price : US$ 27.72

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  Book ID : 7420
  ISBN-10 : 93-5097-005-8 / 9350970058
  ISBN-13 : 978-93-5097-005-8 / 9789350970058
  Place of Publication : Delhi
  Year of Publication : 2016
  Edition : Seventeenth
  Language : English
 
   
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 CONTENTS
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CONTENTS:- Overview of Marketing Management; Marketing Environment; Customer Demand and Market Segmentation; Buyer Behaviour; Demand/Sales Forecasting; Marketing Information and Research; Marketing Research process; Marketing Planning/Strategy; Social Responsibility; Consumerism/Consumer Protection Act; Business Response to Consumerism; Product Plan; Product-Related Strategies; Price; Promotion; Personal Selling; Sales Management; Advertising; Managing Distribution Channels [Part-I]; Managing Distribution Channels [Part-II]; Physical Distribution; India: The Best Emerging Market in the World; International [Global] Marketing [Part I]; International [Global] Marketing [Part II]; Export Management; The Business Market; Marketing of Services;
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