This text book offers a thorough understanding of all basic concepts and methods of social psychology written in a lucid and interactive manner. It enables readers to grasp the idea of the self or the individual in the social context and understand the recent developments in the area of applied social psychology. This book is designed into six chapters that deal with the social cognition, attitude and behavior, interpersonal attraction, pro- and anti-social behaviour; and group dynamics and group culture. This book is written for undergraduate and postgraduate students of social psychology, sociology, social works and other related disciplines. This textbook will help students of psychology and related disciplines to understand the fundamentals of social psychology and its application in the Indian context.
