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Production and Marketing of Horticultural Crops in North East India / Ozukum, Sashimatsung
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Production and Marketing of Horticultural Crops in North East India
Ozukum, Sashimatsung
 
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List Price : US$ 56.96
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  Book ID : 43530
  ISBN-10 : 81-8324-819-5 / 8183248195
  ISBN-13 : 978-81-8324-819-8 / 9788183248198
  Place of Publication : Delhi
  Year of Publication : 2017
  Edition : (First Edition)
  Language : English
  xxiv, 253p., Figs., Tables, App., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-

1 Introduction: 
 1.1 Background
 1.2 Concepts and Definitions
  1.2.1 Horticulture
  1.2.2 Marketing
 1.3 Importance of Marketing
 1.4 Marketable Surplus and Marketed Surplus
 1.5 Horticulture in Nagaland
 1.6 Problems Statement
 1.7 Literature Appraisal
  1.7.1 Studies Relating to Agriculture Crops
  1.7.2 Studies Relating to Horticulture Crops
  1.7.3 Studies Relating to Constraints
 1.8 Research Questions
 1.9 Study Objectives
 1.10 Methodology
  1.10.1 Data source
  1.10.2 Study area
  1.10.3 Sample size
  1.10.4 Sampling procedure
  1.10.5 Study period
  1.10.6 Tools and techniques
 1.11 Study Limitations and Scope
 1.12 Book Plan

2 Study Profile: 
 2.1 Introduction
 2.2 State Profile
  2.2.1 Geography of Nagaland
  2.2.2 History of Nagaland
  2.2.3 Culture of Nagaland
  2.2.4 Administration of Nagaland
  2.2.5 Demography of Nagaland
  2.2.6 Land holding system of Nagaland
  2.2.7 Agriculture of Nagaland
  2.2.8 Economy of Nagaland
 2.3 Mokokchung District
  2.3.1 Geography of Mokokchung
  2.3.2 Demography of Mokokchung
  2.3.3 Agriculture
 2.4 Wokha District
  2.4.1 Geography of Wokha
  2.4.2 Demography of Wokha
  2.4.3 Agriculture of Wokha
 2.5 Village Profile
  2.5.1 Mokokchung district
  2.5.2 Wokha district
 2.6 Respondents Profile
  2.6.1 Household and farm size
  2.6.2 Age and dependency ratio
  2.6.3 Income and farm size
  2.6.4 Education of the respondents
  2.6.5 Occupation Structure of respondents
 2.7 Recapitulation

3 Marketable and Marketed Surplus: 
 3.1 Introduction
 3.2 Area, Production and Productivity
  3.2.1 Cabbage
  3.2.2 Chilli
  3.2.3 Orange
 3.3 Estimation of Marketable and Marketed Surplus
  3.3.1 Cabbage – output, retention and surplus
  3.3.2 Chilli – output, retention and surplus
  3.3.3 Orange – output, retention and surplus
 3.4 Determinants of Marketed Surplus
 3.5 Regression Analysis
  3.5.1 Regression equation of cabbage
  3.5.2 Regression equation of chilli
  3.5.3 Regression equation of orange
 3.6 Karl Pearson's Co-efficient of Correlation
 3.7 Recapitulation

4 Marketing Cost, Margin and Price Spread: 
 4.1 Introduction
 4.2 Marketing Channel
  4.2.1 Cabbage
  4.2.2 Chilli
  4.2.3 Orange
 4.3 Disposal Pattern
  4.3.1 Cabbage
  4.3.2 Chilli
  4.3.3 Orange
 4.4 Marketing Cost, Margin and Price Spread
  4.4.1 Cabbage
  4.4.2 Chilli
  4.4.3 Orange
 4.5 Marketing Efficiency
  4.5.1 Cabbage
  4.5.2 Chilli
  4.5.3 Orange
 4.6 Recapitulation

5 Selling Behaviour and Constraints: 
 5.1 Introduction
 5.2 Producers to Place of Sale
 5.3 Producers Sale via Agency
  5.3.1 Cabbage
  5.3.2 Chilli
  5.3.3 Orange
 5.4 Constraints
  5.4.1 Cabbage
  5.4.2 Chilli
  5.4.3 Orange
 5.5 Recapitulation

6 Summary and Policy Suggestions: 
 6.1 Background
 6.2 Objectives and Methodology
 6.3 Main Findings
  6.3.1 Area, production and productivity
  6.3.2 Marketable and marketed surplus
  6.3.3 Determinants of marketed surplus
  6.3.4 Marketing channel
  6.3.5 Disposal pattern
  6.3.6 Marketing cost, margin and price spread
  6.3.7 Marketing efficiency
  6.3.8 Selling behaviour
  6.3.9 Production and marketing constraints
 6.4 Policy Suggestions
  6.4.1 At production level
  6.4.2 At marketing level
  6.4.3 At intermediaries level
 6.5 Concluding Remark

Appendices:
I: Pearson's correlation coefficient matrix of cabbage in Wokha district
II: Pearson's correlation coefficient matrix of chilli in Mokokchung district
III: Pearson's correlation coefficient matrix of chilli in Wokha district
IV: Pearson's correlation coefficient matrix of orange in Mokokchung district
V: Pearson's correlation coefficient matrix of orange in Wokha district

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 DESCRIPTION
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ABOUT THE BOOK:

The Book contains an analytical study of marketable and marketed surplus of Horticulture crops, and its marketing and selling behavior in the State of Nagaland. The focus of the book is on marketing channels, marketing cost and margin, producer’s share, difference in price and the constraints faced by different stakeholders in marketing of the surpluses. Both primary and secondary datas were used in the study.

The book has been presented in six chapters. Chapter I discusses concept and definition, status of horticulture in Nagaland, problems statement, literature appraisal, research questions, and objectives along with tools and techniques. Second chapter covers the profile of the study area. Chapter three brings an account on area and production, marketable and marketed surplus, and the regressions. In the fourth chapter marketing cost, marketing margin and price spread are been discussed systematically. Further selling behaviour, constraints faced by farmer-producers in production, financing and marketing, and the problems confronted by market intermediaries are well covered in chapter five. The final chapter gives the summary of the book with some policy implications of the subject matter.


ABOUT THE AUTHOR:

Sashimatsung Ozukum (b. 1983) holds M.A (Economics) and Ph.D (Economics) from Nagaland University, Lumami. Presently he is an Assistant Professor at Jubilee Memorial College, Mokokchung, and teaches Mathematical Economics and Statistics to the under-graduates. He has presented four (4) papers at different National Seminars, and has published more than ten (10) papers all peer reviewed at both National and International Journals. He is a life member of North-Eastern Economic Association (NEEA), Society of Economics and Development (SED) and other academic associations.

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