The quality of products/services assumes great importance for manufacturers/providers in the modern competitive world. In fact, the quest for quality is essentially a search for competitiveness. Being so critical to products and services, it is important to understand quality in its entirety: its evolution and definition; why it is so important for business and industry; and how to attain, maintain, and manage the quality of goods manufactured and services offered. This book provides comprehensive insights into all these aspects.
The target audience includes practicing managers responsible for decision-making in an organization, professionals engaged in developing quality culture, academics, and students who are training or being trained for quality management. These groups are directly or indirectly responsible to transform management philosophy and create new visions for enterprises to integrate individual aspirations with organization's excellence.