This textbook serves as an introduction to the field of applied social psychology, which focuses on understanding social and practical problems and on developing intervention strategies directed at the amelioration of such problems. A core feature of the book is attaining a balance among theory, research, and application. In the Second Edition, the contributing authors have updated the text with the latest research and incorporated current examples to which students can relate.
NEW TO THE SECOND EDITION
- Three chapters comprise a new section, Part 3, which focuses on personal applications of social psychology to one’s own life. The chapters include Applying Social Psychology to Personal Relationships (Chapter 15), and Applying Social Psychology to the Classroom (Chapter 16)-both originally in one chapter (Chapter 5) of the previous edition-and a completely new chapter, Applying Social Psychology to Positive Wellbeing (Chapter 17).
- This book introduces new research and intervention strategies relevant to the application of social psychology in different areas of life, such as the effects of embedded sexual content in the media, team goal-setting and cohesion, and the inducement of pro-environment behavior.
- The restructured and revised Chapter 12, Applying Social Psychology to the Community, includes a new opening vignette and new Culture Capsule feature. In addition, there are new sections on the values and approaches of community psychology, sense of community, diversity versus prejudice and discrimination, and achievement of social change.