spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
Media, Economics and the Global Market Place / Malhotra, D.K. (Dr.)
spacer
 
Media, Economics and the Global Market Place
Malhotra, D.K. (Dr.)
 
  add
List Price : US$ 56.96
Our Price : US$ 45.57
You Save : 20%
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 39858
  ISBN-10 : 81-8420-302-0 / 8184203020
  ISBN-13 : 978-81-8420-302-8 / 9788184203028
  Place of Publication : Delhi
  Year of Publication : 2012
  Edition : (First Edition)
  Language : English
  viii, 296p., Bib., Index, 23 cm.
   
spacer
 CONTENTS
spacer
CONTENTS:-
1. Media Economics.
2. Global Media in 21st Century.
3. Advertising Media Planning.
4. Broadcasting and News Media.
5. Mass Media and Modern Society.
6. Theory of Mass Media.
7. Market Economy Value and Media Culture.
8. Economics of Media Globalization and Communication
9. The Political Economy of the Mass Media.
10. Media Studies Throughout the World.
11. Concentration of Media Ownership in Particular Nations.
12. Understanding the Role of Social Media in Marketing.
13. New World Information and Communication Order.
spacer
spacer
 DESCRIPTION
spacer

The study of media economics involves both macroeconomics, which examines the overall economic system at a national level and micro-economics, which focuses on individual markets, firms or consumers. More specifically, macro-economics deals with political economy, aggregate production and consumption, economic growth, employment and inflation, whereas microeconomics deals with specific markets, market structure, conduct and behaviour, and the activity of producers and consumers. The development of mass media, telecommunications, computer and other information technology has made such global integration possible. The book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the fields.

spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2016, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I LINKS I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)