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Entrepreneurship Development in Agriculture / Singh, Rashmi; Sharma, J.P.; Rao, D.U.M.; Nain; M.S. & Burman, R. Roy
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Entrepreneurship Development in Agriculture
Singh, Rashmi; Sharma, J.P.; Rao, D.U.M.; Nain; M.S. & Burman, R. Roy
 
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  Book ID : 39683
  ISBN-10 : 81-7622-258-5 / 8176222585
  ISBN-13 : 978-81-7622-258-7 / 9788176222587
  Place of Publication : Delhi
  Year of Publication : 2012
  Edition : (First Edition)
  Language : English
  xiv, 396p., Figs., 23 cm.
   
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 CONTENTS
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CONTENTS:-
I. Conceptual orientation:
1. Need and scope for agricultural entrepreneurship development: moving towards human domain/Rashmi Singh and J.P. Sharma.
2. Towards understanding entrepreneurship/Rashmi Singh and J.P. Sharma.
3. Women entrepreneurship/Rashmi Singh.

II. Stimulation:
4. Entrepreneurial motivation/J.P. Sharma and Rashmi Singh.
5. Risk taking behaviour/Dum Rao and Rashmi Singh.
6. Understanding personal strengths and hurdles/Rashmi Singh, J.P. Sharma and D.U.M. Rao.
7. Creativity/R.R. Burman.

III. Enterprise launching:
8. Enterprise ideas and selection for agripreneurship/J.P. Sharma and Rashmi Singh.
9. Formulation of project/Vinod Gupta.
10. Business plan preparation/Bhupendra Kandpal.

IV. Agro based enterprises:
11. Role of KVKs in rural entrepreneurship development/Anjani Kumar, Ritu Singh and Keshava.
12. Mushroom/R.K. Sharma.
13. Bee keeping/R.N. Sharma.
14. Seed production/Sudipta Basu and Malavika Dadlani.
15. Production of quality crops/B.S. Tomar and Balraj Singh.
16. Vermicomposting/R.K. Sharma.
17. Babycorn/Virnedra Kumar Yadav, Pankaj Kumar Sinha and Rashmi Singh.
18. Promoting agri-entrepreneurship by participatory seed production of pulses through farmers association/S.K. Dubey, S.K. Singh, Uma Sah and Ambresh Singh Yadav.
19.  Durum wheat for food nutritional security and farmers prosperity/A.K. Singh, Rakesh Jain, S.V. Saiprasad and A.N. Mishra.

V. Enterprise sustenance:
20. Best practice of entrepreneurship development/Rashmi Singh.
21. Agri business development/Shalini G. Rudra.
22. Agripreneurship through rural social center/Ram Bahal.
23. Empowerment and self help group/Premlata Singh.
24. Dynamics of collaboration: issues in entrepreneurial organisations/D.U.M. Rao and Rashmi Singh.
25. Leadership skills for entrepreneurs/K. Vijayraghava.
26. Effective communication skills/Rekha Bhagat and N.V,. Kumhare.
27. Marketing of products and services/Vinesh Chabra.

VI. Designing training:
28. Designing training programmes for entrepreneurship development/M.S. Nain and Rashmi Singh.

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 DESCRIPTION
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Agriculture sector is at the crossroads economically, environmentally, socially and technologically. Shrinking land base and rampant unemployment are the marked features of our rural areas. There is need to commercialize and diversify Indian Agriculture to create agro-based employment opportunities in such a way that one can generate more income per unit of area. With liberalisation, privatisation and globalisation, the whole world has come to our local markets where farmers and their produce have to compete with multinationals in terms of quality and price. In this scenario entrepreneurship development can prove to be a gainful employment opportunity for our educated youth. Entrepreneurs are not born but can be developed through appropriate education skills development and guidance. The present book "Entrepreneurship Development in Agriculture" is aimed at providing the conceptual orientation of entrepreneurship and elaborating the three phases of entrepreneurship development viz. Entrepreneurial stimulation enterprise launching and enterprise sustenance. Besides these two more section agro enterprise options and designing trading for entrepreneurship development are providing the details of various technological options to take up as agro enterprise and various training modules for inculcating entrepreneurial spirit. The book is an outcome of document the experiences generated at Indian Agriculture Research Institute (IARI) which pioneered the efforts in this direction by establishing Entrepreneurship development Unit in 1995 in the Division of Agricultural Extension.
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