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Development of Journalism Management / Gupta, D.G.
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Development of Journalism Management
Gupta, D.G.
 
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List Price : US$ 50.65
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  Book ID : 39208
  ISBN-10 : 93-81575-23-1 / 9381575231
  ISBN-13 : 978-93-81575-23-9 / 9789381575239
  Place of Publication : Delhi
  Year of Publication : 2012
  Edition : (First Edition)
  Language : English
  296p., Bib., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction.
2. Framework of newspaper.
3. Strategy for competition.
4. Role of press.
5. Setup of management.
6. Some basic issue.
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 DESCRIPTION
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The dominant paradigm saw mass communication as a powerful and direct force to diffuse information and innovations about development issues to the masses Rogers 1976. Communication scholars though that growth of the mass media was essential because communication which was linear and one way transmission would reach the wider audience. The indicators of national development such as per capita income, literacy, urbanisation and industrialisation have also correlated with indicators of a well developed media infrastructure Mody, 1991 Melkote 1991.
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