spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
Recent Advances in Tourism Marketing Management / Ahuja, R.M.
spacer
 
Recent Advances in Tourism Marketing Management
Ahuja, R.M.
 
  add
List Price : US$ 54.75
Our Price : US$ 43.80
You Save : 20%
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 39187
  ISBN-10 : 81-8420-284-9 / 8184202849
  ISBN-13 : 978-81-8420-284-7 / 9788184202847
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  vii, 297p., Bib., Index, 23 cm.
   
spacer
 CONTENTS
spacer
CONTENTS:-
1. Introduction to modern tourism in 21st century.
2. Tourism marketing strategies.
3. Financial management for travel and tourism.
4. Information supply in tourism management.
5. Tourism destination portals for cyber marketing.
6. Environmental implications of the tourism industry.
7. Hospitality and tourism management.
8. Marketing of tourism services in India.
9. Community travel and tourism marketing.
spacer
spacer
 DESCRIPTION
spacer
Tourism marketing management is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject covering all the key concepts and is well supported by examples illustrations and cases. The book begins by introducing the subject of tourism marketing and its related concepts bringing forth the challenges associated with this field. The concept of tourism is very complex to define though several attempts have been made by renowned writers to explain it. The international dictionary of tourism points out that tour in English and in French means a journey a circulative trip. This book is carefully making and structured to allow flexibility in use to match a variety of course needs and requirements and this makes it an essential reading for the students taking courses on tourism marketing cyber marketing tourism marketing management hospitality marketing and travel and its related works.
spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2016, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I LINKS I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)