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Book ID : 39187
ISBN-10 : 81-8420-284-9 / 8184202849
ISBN-13 : 978-81-8420-284-7 / 9788184202847
of Publication :
of Publication :
Edition : (First Edition)
Language : English
vii, 297p., Bib., Index, 23 cm.
CONTENTS:- 1. Introduction to modern tourism in 21st century. 2. Tourism marketing strategies. 3. Financial management for travel and tourism. 4. Information supply in tourism management. 5. Tourism destination portals for cyber marketing. 6. Environmental implications of the tourism industry. 7. Hospitality and tourism management. 8. Marketing of tourism services in India. 9. Community travel and tourism marketing.
Tourism marketing management is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject covering all the key concepts and is well supported by examples illustrations and cases. The book begins by introducing the subject of tourism marketing and its related concepts bringing forth the challenges associated with this field. The concept of tourism is very complex to define though several attempts have been made by renowned writers to explain it. The international dictionary of tourism points out that tour in English and in French means a journey a circulative trip. This book is carefully making and structured to allow flexibility in use to match a variety of course needs and requirements and this makes it an essential reading for the students taking courses on tourism marketing cyber marketing tourism marketing management hospitality marketing and travel and its related works.