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Agri-Business: Marketing and Management / Choudhary, S.N.
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Agri-Business: Marketing and Management
Choudhary, S.N.
 
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  Book ID : 38901
  ISBN-10 : 93-5030-082-6 / 9350300826
  ISBN-13 : 978-93-5030-082-4 / 9789350300824
  Place of Publication : Jaipur
  Year of Publication : 2012
  Edition : (First Edition)
  Language : English
  viii, 288p., Bib., Index, 25 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction.
2. Tariff negotiations in agriculture: implications for India.
3. Capitalism, agri-business and the food sovereignty alternative.
4. Agricultural credit and marketing.
5. Food retail in India-growth, growth and more growth.
6. Agriculture industry of India.
7. Economics of coconut.
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 DESCRIPTION
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In agriculture, agri-business is a generic term for the various businesses involved in food production, including farming and contract farming, seed supply, agro-chemicals, farm machinery, wholesale and distribution, processing, marketing, and retail sales. The term has two distinct connotations depending on context. Within the agriculture industry, agri-business is widely used simply as a convenient portmanteau of agriculture and business, referring to the range of activities and disciplines encompassed by modern food production. There are academic degrees in and departments of agri-business , agri-business trade associations, agri-business publications, and so forth, worldwide. Here, the term is only descriptive, and is synonymous in the broadest sense with food industry. The UN's food and agriculture organization, for example, operates a section devoted to agri-business development, which seeks to promote food industry growth in the third world. Among critics of large scale, industrialized, vertically integrated food production, the term agri-business is used negatively, synonymous with corporate farming. As such, it is often contrasted with smaller family-owned  farms. Negative connotations are also derived from the negative associations of business and corporations by critics of capitalism or corporate excess. This book fulfills the long felt necessity of a text dealing with concepts of this subject. It can also prove to be a worthy companion and guide for the students, users and researchers.
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