News style is the prose style used for news reporting in media such as newspapers, radio and television. News style encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience. News writing attempts to answer all the basic questions about any particular event-who, what, when, where, and why (the Five Ws) and also often how-at the opening of the article. This form of structure is sometimes called the "inverted pyramid," to refer to the decreasing importance of information in subsequent paragraphs. News stories also contain at least one of the following important characteristics relative to the intended audience: proximity, prominence, timeloiness, human interest, oddity, or consequence. This textbook will be of indispensable help to students of this course both at the undergraduate and postgraduate level.