spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
A Textbook of Rural Marketing / Chawla, Shipra
spacer
 
A Textbook of Rural Marketing
Chawla, Shipra
 
  add
List Price : US$ 52.01
Our Price : US$ 41.61

You Save 20% + FREE DELIVERY WORLDWIDE
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 38551
  ISBN-10 : 93-80642-43-1 / 9380642431
  ISBN-13 : 978-93-80642-43-7 / 9789380642437
  Place of Publication : Delhi
  Year of Publication : 2012
  Edition : (First Edition)
  Language : English
  xii, 290p., Index, 23 cm.
   
spacer
 CONTENTS
spacer
CONTENTS:-
1. Understanding the Rural Marketing.
2. Rural Marketing Mix.
3. New Product Development for the Rural Market.
4. Brand Management.
5. Rural Retail Channel Management.
6. Principles of Innovation for Rural Market.
7. Marketing Strategies and Tactics.
8. World: NGOs and Government in the Rural Marketing.
spacer
spacer
 DESCRIPTION
spacer
Now-a-days, Rural Marketing is a key subject for management students that has emerged as an exciting and dynamic discipline. This book provides a comprehensive coverage of the concept of rural markets and rural marketing in a highly practical and informative style. It also illustrates how social and cultural habits influence rural consumer behavior. Besides an indispensable textbook to the students and academicians this book will also serve as a handy reference work to the administrators, professionals in rural development and the researchers and scholars interested in this field.
spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2016, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I LINKS I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)