CONTENTS:- 1. Understanding the Rural Marketing. 2. Rural Marketing Mix. 3. New Product Development for the Rural Market. 4. Brand Management. 5. Rural Retail Channel Management. 6. Principles of Innovation for Rural Market. 7. Marketing Strategies and Tactics. 8. World: NGOs and Government in the Rural Marketing.
Now-a-days, Rural Marketing is a key subject for management students that has emerged as an exciting and dynamic discipline. This book provides a comprehensive coverage of the concept of rural markets and rural marketing in a highly practical and informative style. It also illustrates how social and cultural habits influence rural consumer behavior. Besides an indispensable textbook to the students and academicians this book will also serve as a handy reference work to the administrators, professionals in rural development and the researchers and scholars interested in this field.