CONTENTS:- 1. Introduction. 2. Social psychology and policy. 3. Social groups. 4. Attitudes. 5. Social cognitive theory and self-efficiency. 6. Social influence and social cognition. 7. Social prejudice. 8. Human aggression.
The present effort to present students of this branch of sociology, that is, social psychology, contains a clear text and methodological analyses of the vital aspects. It puts social entities such as neighborhood, community, region, ethnicity, assimilation, cultural identity, and public government interface in the appropriate perspective. The text has been conveniently divided into autonomous units under the classification. The materials presented here will be of both theoretical and practical significant to students and researchers, teachers and sociologists. As interest grows in this segment of the social sciences, this publication would contribute substantially in this direction.