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Book ID : 38382
ISBN-10 : 81-7625-756-7 / 8176257567
ISBN-13 : 978-81-7625-756-5 / 9788176257565
of Publication :
of Publication :
Edition : (First Edition)
Language : English
xiv, 422p., Bib., Index 23 cm.
CONTENTS:- 1. Fundamentals of communication and development. 2. Studies in development communication. 3. Scientific study of grassroots development communication. 4. Research methodology. 5. Grassroots development communication management. 6. Media intervention for grassroots development. 7. The future of grassroots development communication.
Grassroots development communication is a result of the authors in depth study and understanding of the communications media government agencies and non government organizations. The book provides a good deal of information on the practice of grassroots development communication in South India. The book contains adequate theoretical and practical details facts and figures which benefit the community of users in the field of development communication. The book has seven sections. The first section deals with a detailed introduction to fundamentals of communication and development. The second section deals with an extensive review of literature in the subject of development communication. The third section presents the salient features of scientific study of grassroots development communication. The fourth section presents the systematic methodological aspects of empirical investigation. The fifth section provides the results of the empirical study on grassroots development communication management in South India. The sixth section provides the factor analytic results on media intervention for grassroots development in South India. The seventh section contains relevant findings and suggestions which would improve the status of grassroots development communication in India. The bibliography contains more than 700 references which are related to the practice of development communication in the world, India and South India. The book meets its objective of being a reference book that provides an overview of grassroots development communication in India.