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Marketing Management / Imam, Ashraf; Alam, Shahid & Ali, Mohammad Ashraf
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Marketing Management
Imam, Ashraf; Alam, Shahid & Ali, Mohammad Ashraf
 
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List Price : US$ 54.48
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 PRODUCT DETAILS
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  Book ID : 38305
  ISBN-10 : 81-313-1217-8 / 8131312178
  ISBN-13 : 978-81-313-1217-9 / 9788131312179
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  xii, 294p., Figs., Tables, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Marketing practices in the informal enterprises: an except from Dhaka/Kohinoor Biswas, M. Sayeed Alam and Imtiaz Ahmed.
2. International marketing-standardization versus differentiation in industrial MNC's in India/K. Vimaladevi.
3. Paradigm shift of marketing mix to relationship marketing: a Swot analysis of Amul-the taste of India/K.K. Patra.
4. Dairy marketing strategies in the context of globalization: issues and challenges/Ashraf Imam, M.N. Zadeh and Laxmi Rani Dubey.
5. A study on acceptance levels of customers towards e-age banking services of HDFC Bank Ltd/Hema Divya.
6. General perspectives of marketing management in reference with the tourism marketing/Vanitha Poojari.
7. Tourism marketing: a case study of Karnataka state/Dakshyani, G.N.
8. Marketing of banking services in general perspective of marketing management/Priyanka Dhingra.
9. A study on consumer awareness towards e-commerce/M. Kavitha.
10. Interest banking - a new paradigm for bank marketing/Soma Dey and Arvind Kr. Jha.
11. Marketing strategies for banking sector/A. Naga Raju.
12. IT-based CRM in Indian banks: the customers perspective/Ashwini Atul Renavikar and Sharad L. Joshi.
13. Green marketing: a new emerging trend/Snehal Chincholkar.
14. Green marketing: a way ahead/Praveen Kumar Srivastava and Rajesh Kumar Sahoo.
15. ICT and its approaches towards green marketing/Tajdar Mohd. Qaisar and Shahid Alam.
16. Green permeation/Ramesh Kumar Miryala and Kavitha Maduri.
17. Sales Activity Management (SAM): a practical approach/Ashraf Imam and M. Ashraf Ali.
18. The new marketing mix elements of e-marketing/Harish B. Deepak and S. Kumar.
19. Pricing strategies for global marketing/Devendra Kumar Dwivedi.
20. Strategic parameters in the global context of total quality management (TQM) and corporate culture: challenges for managers/Devendra Kumar Dwivedi.
21. Critical success factors for e-commerce in India/Devendra B. Koli and Amruta R. Gaikar.
22. Indian retail marketing--the road ahead/Anjan Kumar.
23. The role of opinion leaders in viral marketing/Sunitha Chakravarthy and G.V. Bhavani Prasad.
24. Consumer preferences and industry trends related to footwear consumption in India/Mohd. Zubair Ahmad and Yogesh Singh Yadav.
25. Dynamics of value chain analysis/V.V. Devi Prasad Kotni.
26. A study on the management of retail stores towards retail marketing (with special reference to Coimbatore district only)/V. Anitha and M. Dhanabhakyam.
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 DESCRIPTION
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All industry activities should endeavor to recognizing and satisfying customer wants and needs effectively and efficiently. A marketing program starts with idea generation for a product and ends only when customers wants have been completely satisfied either it is pre-sale or post-sales services. It might run well beyond the sale of the product, to ensure customer satisfaction and encourage repeat business and maintain customer relationships.

Marketing has become an elemental part of our lives and permeates every aspect of our continued existence. Activities such as watching television, listening to the radio, reading the newspaper, buying grocery items they are all dependent on marketing. Marketing focuses on satisfying human and social needs and wants, and helps companies transform private and social needs into profitable business opportunities. Marketing management helps students understand the marketing management process and the nature of strategic planning in a marketing organization.

It discusses different ways in which marketing programs can be developed and put into action. The book also focused on different issues that companies face in the implementation of marketing programs. The objective of this book is to provide and highlight various aspects of marketing management through which industries can improve performance and reliability in current market.

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