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Rural Marketing / Imam, Ashraf & Zadeh, Massoumeh Nasrollah
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Rural Marketing
Imam, Ashraf & Zadeh, Massoumeh Nasrollah
 
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List Price : US$ 41.49
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  Book ID : 38304
  ISBN-10 : 81-313-1265-8 / 8131312658
  ISBN-13 : 978-81-313-1265-0 / 9788131312650
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  viii, 210p., Figs., Charts, Tables, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Rural marketing problems and prospects.
2. Marketing revolution in rural India: emerging trends and strategies.
3. Strategic issues a peek into the rural market.
4. Marketing mix adaptability: rural marketing perspective in Bangladesh.
5. Rural markets opportunities and challenges strategies for penetrating the rural markets in India.
6. Rural marketing strategies for selling products and services: issues and challenges.
7. Rural marketing in India with special reference to agricultural produce in India.
8. Agri preneurship: a solution for poverty alleviation through sustainable livelihoods in rural markets.
9. A study on the rural consumer behaviour of selected FMCG products in Calicut District Kerala.
10. Consumer brand preferences towards non durable products in rural market a study of select villages in Nizamabad District of Andhra Pradesh.
11. Consumers approach to social network a study on the experience with farmville.
12. Perception of life insurance policies in rural India.
13. Rural marketing in India: opportunities and challenges.
14. Rural infrastructure development of India in modern era.
15. E-agriculture through telecentres: a comparative study.
16. Rural marketing infrastructure in India.
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 DESCRIPTION
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All Industry activities should endeavor to recognizing and satisfying customer wants and needs effectively and efficiently. A marketing program starts with idea generation for a product and ends only when customers wants have been completely satisfied either it is pre sale or post sales services. It might run well beyond the sale of the product to ensure customer satisfaction and encourage repeat business and maintain customer relationships. Rural marketing has become an elemental part of our lives and permeates every aspect of our continued existence. Activities such as watching television listening to the radio reading the newspaper buying grocery items they are all dependent on marketing. Rural marketing focuses on satisfying rural customers and their social needs and wants and helps companies transform private and social needs into profitable business opportunities. Rural marketing helps students understand the rural marketing and its management process and the nature of strategic planning in a marketing organization for rural market.

It discusses different ways in which rural marketing programs can be developed and put into action. The book also focused on different issues that companies face in the implementation of marketing programs in rural areas. The objective of this book is to provide and highlighted various aspects of rural marketing through which industries can improve performance and reliability in current rural market.

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