The concept of medical tourism as a global medical market is not new phenomenon. Even in ancient times, people travelled to other countries for health related purposes. Medical tourism is market-driven; it is shaped by the complex interactions of myriad medical, social, economical, and political force. Many countries are working to successfully compete in the medical tourism marketplace by advertising variety of medical, surgical and dental services in comfortable modern facilities.
Despite the long travel time involved, India is a popular destination for medical tourists. It arguably has the lowest cost and highest quality of all medical tourism destinations and English is widely spoken. The medical tourism industry offers high potential for India primarily because of its inherent advantages in terms of cost and quality. Joint ventures with overseas partners and establishment of medicities will help in India building a significant advantage and leadership position in the industry.
This book provides well-documented and carefully organised analysis of a type of travel that is not new but which has grown and changed dramatically in the last decade. Packed with authoritative information on the current rends and new directions in this field, it is also blessedly free of jargon, making it a superb resource for both scholars and students alike. |
