spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
Consumer Behaviour / Gupta, R.C. & Jain, T.C.
spacer
 
Consumer Behaviour
Gupta, R.C. & Jain, T.C.
 
  add
List Price : US$ 44.78
Our Price : US$ 35.82

You Save 20% + FREE DELIVERY WORLDWIDE
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 37619
  ISBN-10 : 93-80937-39-3 / 9380937393
  ISBN-13 : 978-93-80937-39-7 / 9789380937397
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition :
  Language : English
  viii, 284p., Index, 23 cm.
   
spacer
 CONTENTS
spacer
CONTENTS:-
1. Introduction to Consumer Behaviour.
2. Decision-Making and Purchasing Behaviour.
3. Attitude Psychology.
4. Change in consumer Behaviour.
5. Motivation to Consumer.
6. Effects of Public Image.
7. Principles of Consumer Perception.
8. Consumer Models.
9. Reference Group and Cultural Behaviour.
10. Role of Family.
11. Attitude Formation and Behaviour.
12. Marketing Research for Consumers.
spacer
spacer
 DESCRIPTION
spacer
The term consumer is often used to describe two different kinds of consuming entities, the personal consumer and the organizational consumer. The personal consumer buys goods and services for his or her own use e.g., shaving cream or shampoo, for the use of the household or as a figt for a friend. In each of these contexts the goods are bought for final use by individuals, who are referred to as “end users” or “ultimate consumers.” The second category of consumer, the organizational consumer, encompasses for profit and non-profit business, government agencies and institutions all of which must buy products, equipments and services in order to run their organizations. Consumer behaviour is the study of when, why, how and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision-making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people’s wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups and society in general.
spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2016, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I LINKS I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)