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E-Business and E-Marketing / Taneja, Vikas & Parashar, Sakshi
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E-Business and E-Marketing
Taneja, Vikas & Parashar, Sakshi
 
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List Price : US$ 52.01
Our Price : US$ 41.61
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  Book ID : 37597
  ISBN-10 : 93-80937-47-4 / 9380937474
  ISBN-13 : 978-93-80937-47-2 / 9789380937472
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition :
  Language : English
  328p., 23 cm.
   
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 CONTENTS
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CONTENTS:-

SECTION-I: E-BUSINESS:
1. Introduction.
2. Perspectives of E-Business.
3. Teaching Business Marketing in the Twenty-first Century.
4. E-Business in Higher Education.
5. Fundamental of Business Marketing.
6. E-Business Model Design.
7. Business Relationship Management: Internet Integration.

SECTION-II: E-MARKETING:
8. The Basics of Marketing Strategy.
9. The Age of the E-Marketing.
10. Business to Business Internet Marketing.

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