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Text Book of Business Communication / Hegde, H. Parameshwar
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Text Book of Business Communication
Hegde, H. Parameshwar
 
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List Price : US$ 41.79
Our Price : US$ 33.43
You Save : 20%
 
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  Book ID : 37498
  ISBN-10 : 81-7445-561-2 / 8174455612
  ISBN-13 : 978-81-7445-561-1 / 9788174455611
  Place of Publication : Delhi
  Year of Publication : 2010
  Edition : (First Edition)
  Language : English
  viii, 224p., 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Introduction.
2. Marketing.
3. Customer relationship management.
4. Consumer behaviour.
5. Advertising.
6. Public relations.
7. Communication.
8. Community.
9. Reputation management.
10. Employee engagement.
11. Professional communication.
12. Internet.
13. Master of business administration.
14. Telephone.
15. HTML.
16. Web application.
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 DESCRIPTION
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Business Communication is known simply as "communications." It encompasses a variety of topics, including marketing, branding, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, research and measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management. It is closely related to the fields of professional communication and technical communication.

In business, the term communications encompasses various channels of communication, including the internet, print (publications), radio, television, ambient media, outdoor, and word of mouth.

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