Public Relations (PR) is the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. It help the complex, diversified society to reach decisions and functions more effectively by contributing to mutual understanding among groups and institutions. The digital age has profoundly changed the demands placed on public relation professionals and the ways they do their work. E-mails, websites, digital newsletters, blogs, viral marketing, search engines, live conference calls, really simple syndication feeds, and podcasting are just some of the tools now available to PR professionals. The future of Public relations is limitless. It will continue to evolve as the way technology evolves. With multinational involvement in our system in a big way and our exploring opportunities, the future of public relations is very bright and gives a new hope for its growth.
A definitive guide to modern public relations, this book provides comprehensive analysis and explanation of a full range of modern PR techniques. It presents the core strategies for successful PR, combining this with indepth advice on its implementation and the everyday techniques that every PR person needs to grasp. The book takes a balanced approach in assessing the impact of PR, drawing on a diverse range of contemporary issues from global corporations to the monitoring of public and the media. As it provides a practical, as well as academic insight into public relations, this book will be a very useful guide for those embarking on a career in the world of public relations.