spacer
Saujanya books, indian books, books from india, tibetan books, tibetan texts, tibetan pecha, tibetan pechas, book store, bookstore, book shop, bookshop, book india, buy books online, online book store, online bookstore, buy books, books online, india book store, book from india, book shop india, bookshop in India, book seller in India, indian book store, online bookshop, wholesale book sellers, discount books store, indian authors books, online book store india, discount book seller, all subjects books, books from india, book publisher in india, online discount books, indian book seller, india books, book shopping, book distributor in India, wholesale book distributor
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar
leftBar
rightBar

Welcome to www.saujanyabooks.com

spacer
 view Items
Total Title : 0
spacer
Sign In | Recommend Site
spacer
spacer
spacer
boxsearch
spacer
   
spacer
   
spacer
  Advanced Search
spacer
spacer
spacer
spacer
 
cards
spacer
 
 
 Book Details
arrow
spacer
spacer
Public Relations: Bridging Technologies and Monitoring Public and the Media / Tripathy, Manoranjan
spacer
 
Public Relations: Bridging Technologies and Monitoring Public and the Media
Tripathy, Manoranjan
 
  add
List Price : US$ 43.28
Our Price : US$ 34.62
You Save : 20%
 
  recommend
spacer
 PRODUCT DETAILS
spacer
spacer
  Book ID : 37443
  ISBN-10 : 81-7273-561-8 / 8172735618
  ISBN-13 : 978-81-7273-561-6 / 9788172735616
  Place of Publication : Delhi
  Year of Publication : 2011
  Edition : (First Edition)
  Language : English
  262p., Bib., Index, 23 cm.
   
spacer
 CONTENTS
spacer
CONTENTS:-
1. Introduction to public relations.
2. Evolution of public relations.
3. Public relations theory.
4. Public relations planning.
5. Public relations tools.
6. New technologies and changing public relations.
7. Marketing and public relations.
8. Non profits public relations.
9. Crisis public relations.
10. Ethics in public relations.
11. Diversity in public relations.
12. Emerging trends in public relations.
13. Relationships in public relations.
spacer
spacer
 DESCRIPTION
spacer

Public Relations (PR) is the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. It help the complex, diversified society to reach decisions and functions more effectively by contributing to mutual understanding among groups and institutions. The digital age has profoundly changed the demands placed on public relation professionals and the ways they do their work. E-mails, websites, digital newsletters, blogs, viral marketing, search engines, live conference calls, really simple syndication feeds, and podcasting are just some of the tools now available to PR professionals. The future of Public relations is limitless. It will continue to evolve as the way technology evolves. With multinational involvement in our system in a big way and our exploring opportunities, the future of public relations is very bright and gives a new hope for its growth.

A definitive guide to modern public relations, this book provides comprehensive analysis and explanation of a full range of modern PR techniques. It presents the core strategies for successful PR, combining this with indepth advice on its implementation and the everyday  techniques that every PR person needs to grasp. The book takes a balanced approach in assessing the impact of PR, drawing on a diverse range of contemporary issues from global corporations to the monitoring of public and the media. As it provides a practical, as well as academic insight into public relations, this book will be a very useful guide for those embarking on a career in the world of public relations.

spacer
   
spacer
 
 
 

 

 

 
 
COPYRIGHT © 2001-2016, SAUJANYA BOOKS HOW TO ORDER I PAYMENTS I SITE MAP I FEEDBACK I LINKS I CONTACT US
Sitemap RSS Feed Sitemap    SAUJANYA BOOKS : 165-E, Kamla Nagar, Delhi - 110007 (INDIA)