Travel and tourism one of the world's largest foreign exchange earner among industries, provides employment directly to millions of people worldwide .and indirectly" through many associated service industries. With increasing worldwide interest in travel, and with the government's encouragement of its activities, the tourism sector is undergoing massive expansion and. improvement.
This book presents a new and refreshing approach to the study of contemporary tourism and how it is conceptualised and endorsed. An extremely student-friendly and accessibly written text, it provides a useful introduction to some of the key emerging issues and inevitable difficulties which arise when defining tourism as a coherent industry and a singular packaged product. The book is structured sensibly into nine chapters, and each chapter sequentially reflects a contemporary aspect of tourism aimed at enhancing the reader's under-standing of the interrelationships between tourists, tourism suppliers, destinations and the variety of experiences created. This text will be an essential reading for anyone related to travel and tourism. |
