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A Holistic Approach to Communication / Khan, A.A.; Talat, Qamar; Utpal, B. & Jain Alok
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A Holistic Approach to Communication
Khan, A.A.; Talat, Qamar; Utpal, B. & Jain Alok
 
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List Price : US$ 34.33
Our Price : US$ 27.46

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  Book ID : 35068
  ISBN-10 : 81-8435-129-1 / 8184351291
  ISBN-13 : 978-81-8435-129-3 / 9788184351293
  Place of Publication : Delhi
  Year of Publication : 2009
  Edition : (First Edition)
  Language : English
  194p., Illus., 23 cm.
   
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 CONTENTS
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 DESCRIPTION
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Since the last few years, effective communication has become the catch phrase for professional and organisational efficiency. In fact, communication is as essential a part of our everyday life as the three basic needs food, clothing and shelter. Communication process, at the outset, involves the germination of an idea. Response to the idea with judicious employment of resources within sociocultural, political, and linguistic framework completes the process. The last decade of the twentieth century witnessed a boom in communication technology bringing forth tremendous change in the living standard of the masses. The change is seen in dress, disposition and language of the people across all walks of life. Globalisation has made the process all the more complicated. This complexity poses several challenges and demands well structured strategy from both parties the sender and the receiver. In a country like India which has mind boggling socio-linguistic and socio-cultural diversity, demands on the communicating parties become even more intense. Inter cultural communication, problems associated with the acquisition of a foreign language, the gulf between the haves and the have nots, accessibility of modern means of communication; all act as potential barriers to effective communication. However, the Indian society with its multiplicity also presents an exciting field to explore. India being a multilingual society, correct acquisition of English-the language of global communication assumes great importance. Proficiency in the use of a language requires familiarity with its structural and functional aspects. Structural aspect of a language refers to its grammatical accuracy, whereas functional aspect refers chiefly to the use of language as a medium of speech. Other aspects such as content, emotional integrity, technical and cultural milieu, all define the success or failure of the communication process.
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