This Encyclopedia contains a thorough analysis af the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary and mini case studies. This Encyclopedia contains three books that are divided into themes which have a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. This volumes offer an accessible approach to the subject area with a strong focus on the business, rather than purely an economie context. The style is practical and case study led rather than theoretical and academia. The practical implications of theories will be emphasized and practical examples used. This accessible text gives a good understanding of the business environment, outlining the key environmental influences (economie, social, legal) as an aid to developing an appreciation of business strategy at every level.
