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Publishing as a Profession / Sheriff, Iqbal (Dr.)
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Publishing as a Profession
Sheriff, Iqbal (Dr.)
 
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List Price : US$ 37.31
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  Book ID : 32139
  ISBN-10 : 81-7445-386-5 / 8174453865
  ISBN-13 : 978-81-7445-386-0 / 9788174453860
  Place of Publication : Delhi
  Year of Publication : 2007
  Edition : (First Edition)
  Language : English
  vii, 224p., Index, 23 cm.
   
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 CONTENTS
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CONTENTS:-
1. Publishing as a Profession.
2. Copy Editing.
3. Production of Books.
4. Designing the Physical Book.
5. The Role of the Sales Executive.
6. Book Advertising.
7. Book Publicity.
8. Sales Promotion.
9. The Book Traveller.
10. Subsidiary Rights and Permissions.
11. Business Management and Accounting.
12. A Publisher's Random Notes.
13. Publishing Since 1900.
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 DESCRIPTION
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This book gives an account of the processes of the book industry.
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