CONTENTS:- 1. Publishing as a Profession. 2. Copy Editing. 3. Production of Books. 4. Designing the Physical Book. 5. The Role of the Sales Executive. 6. Book Advertising. 7. Book Publicity. 8. Sales Promotion. 9. The Book Traveller. 10. Subsidiary Rights and Permissions. 11. Business Management and Accounting. 12. A Publisher's Random Notes. 13. Publishing Since 1900.
DESCRIPTION
This book gives an account of the processes of the book industry.
