CONTENTS:- Vol.1: 1. Press and public relations services; 2. What the media won't tell you?; 3. New media horizons; 4. Sociological approach to communication; 5. Exposure to social life; 6. Multingualism and Indian media; 7. Television and social change; 8. Communication and social action; 9. Broadcasting for rural progress; 10. Mass media support to agricultural extension; 11. Doordarshan: its internal contradictions and position in everyday life; 12. Television as an instrument of social change. Vol.2: 13. Families watch television; 14. Media in support of mother-child care; 15. Misuse of electronic media; 16. Political communication: election campaign and its implications; 17. Political broadcasting: a review; 18. Communication in social development: issues and perspectives; 19. Promising future.
DESCRIPTION
Among the mass media, the press plays an important role in parliamentary life. The press is still the main medium of mass communication. Simultaneously the press keeps the people informed of what is happening in parliament. The press can discharge this function effectively only if it enjoys, what is termed as “Freedom of the Press”. The press is often called an extension of parliament. The telecommunications industry is one of the largest and fasters growing in the world today. Factors such as globalization, digitization and the convergence of telecommunications, computing and mass media have offered new opportunities and challenges in a vast array of subjects such as e-governance, e-commerce and health communications. The novel ways in which the economy and society are being interconnected offer a fertile area of study to the student of media. The liberalization of the communications environment has posed new questions to the regulator and the policy maker. This work is addressed to many such issues of vital importance.
