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Encyclopaedia of Advertising / Bagga, Bhoomika
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Encyclopaedia of Advertising
Bagga, Bhoomika
 
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List Price : US$ 74.71
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  Book ID : 31444
  ISBN-10 : 81-261-2899-2 / 8126128992
  ISBN-13 : 978-81-261-2899-0 / 9788126128990
  Place of Publication : Delhi
  Year of Publication : 2006
  Edition :
  Language :
  25 cm.
   
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 CONTENTS
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 DESCRIPTION
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Encyclopaedia of advertising is intended especially for all those persona related to the field of advertising and allied fields.An essential tool for students, undergraduates and students of related disciplines, this dictionary offers clear explanations of concepts and processes, and the broadest coverage of the subject, covering all aspects of advertising. This will be an indispensable reference aid for professionals in the field, hobbyists, students, or anyone interested in advertising. completely updated, this volume contains over 20000 terms, phrases, acronyms, and abbreviations from the ever-expanding worlds of advertising. Specially covered is the field of electronic and internet advertising. From the basic elements of theory to the most cutting edge technology, all is explained in this volume.
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