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Marketing Services / Vedulla, Venkata Ramana (Dr.)
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Marketing Services
Vedulla, Venkata Ramana (Dr.)
 
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List Price : US$ 54.48
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  Book ID : 29601
  ISBN-10 : 81-7992-397-5 / 8179923975
  ISBN-13 : 978-81-7992-397-9 / 9788179923979
  Place of Publication : Mumbai
  Year of Publication : 2005
  Edition :
  Language : English
  320p., 23 cm.
   
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 CONTENTS
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 DESCRIPTION
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Marketing services has now become an integral part of the global economy. The changes initiated in the economic policies especially in India has resulted in a boom in the services and thus the contribution from the service sector to the overall economy has gone up progressively. There are major issues pertinent to the Indian context which need to be understood and presented to the academia and corporates. This book is an attempt to link the theoretical and practical aspects of services marketing.
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