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Tourism Marketing / Khan, M.A.
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Tourism Marketing
Khan, M.A.
 
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List Price : US$ 35.81
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  Book ID : 29457
  ISBN-10 : 81-261-2301-X / 812612301X
  ISBN-13 : 978-81-261-2301-8 / 9788126123018
  Place of Publication : Delhi
  Year of Publication : 2005
  Edition :
  Language : English
  23 cm.
   
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 CONTENTS
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CONTENTS:- Introduction; Tourism Through the Ages; Evolution and Development; Scope and Sphere; The Components; The Promotion; Tourism Product; Information Series; Indian Market; Element of Distribution; Exhibition and Fairs; Business Routine; The Automation; Evolution of Demand; etc.
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 DESCRIPTION
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Evolution of the concept of tourism marketing can be associated with the various business and social changes, which have occurred since the introduction of industrialisation.
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