A Textbook of Public Relations & Corporate Communications
Mahalanobis, Parvati
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PRODUCT DETAILS
Book ID : 29026
ISBN-10 : 81-7888-348-1 / 8178883481
ISBN-13 : 978-81-7888-348-9 / 9788178883489
Place
of Publication :
Delhi
Year
of Publication :
2005
Edition : (First Edition)
Language : English
x, 348p., Tables, Bib., 23 cm.
CONTENTS
CONTENTS:- 1. Introduction; 2. Nature and Concept; 3. Basic principles; 4. Scope and sphere; 5. Objectives and aims; 6. The methodology; 7. Essential elements; 8. Relevance in Society; 9. Social aspects; 10. Business aspects; 11. Fiscal aspects; 12. Technical aspects; 13. Practical application; 14. Functional aspects; 15. Coping with crises; 16. Role of Industries; 17. Communication at work; 18. Promotional Acts;
DESCRIPTION
Public relations and corporate communications go hand in hand. From the speech of the chairman at the annual general meeting of a company to the publication of a newsletter, from the public service messages aired on radio and television to sponsorship of national and international sports and entertainment events, the public relations departments of large companies are at work to promote, maintain and project the corporate image. The entire range of the subject of public relations and corporate communications have been dealt within the present publication, in clear and comprehensive terms. The subjects covered include: nature and concepts in public relations and corporate communications; basic principles and objectives; methodology and elements; relevance in society; business, fiscal and technical aspects; practical applications and functional aspects; crisis management; the role of industries; communication and promotion. The volume will be of immense use not only to the student of management and the public relations professional but also the aspiring PR student and the corporate communication consultant.
