The pages of this book unfold the remarkable potential of an industry called MICE (Meetings, Incentives, Conferences, Exhibitions). A chronicle on the travails of and Indian MICE professional and a haunting that changes his life in the course of the eight days of narration. Sense the gripping tension that underscores the narrative and the scathing insight that it offers. The profound catharsises of the amalgamation of the narrator's identity with the industry outcry is ironically highlighted by the editorial treatment of the book as a coffee table read.