CONTENTS:- Introduction; Overview of Strategic Management; Assessing the External Environment-Situation Analysis-Opportunities and Threats analysis-some Indian Cases; Technological Forecasting; Internal Analysis of the Company - Key Success Factors-Competitive Advantage; Industry Evolution process and competitive Advantage; Strategic planning Department-Indian Case Studies; Merger [Takeover-Entry into New Business] - India Case Studies; Expansion Strategy - Growth Strategy; Role of Top Management - Task of Top Management; Functional Areas Structure- Marketing, Finance HRM, R&D and Production; Production Management; Financial Planning - Capital Budgeting; Systems Approach to Personnel/HRM; Marketing; Annual Objectives and Budgetary Control and MIS; Organisational Behaviour; Do Indian Companies Survive.
