A Handbook of Advertising, Media and Public Relations
Gupta, Deepak
List Price : US$ 74.46 Our Price : US$ 59.57
You Save 20% + FREE DELIVERY WORLDWIDE
PRODUCT DETAILS
Book ID : 27051
ISBN-10 : 81-7099-987-1 / 8170999871
Place
of Publication :
Delhi
Year
of Publication :
2005
Edition :
Language :
25 cm.
CONTENTS
DESCRIPTION
This book is packed with successful ideas, techniques and campaigns that really worked-and one can customize them to fit the clientele, product or service. This friendly guide shows how PR works, how to brainstorm for creative ideas, how to deliver one's message to the media, and how to create buzz. And there's more:
Developing and sticking to a budget; Building an in-house PR department; Specific PR tactics like contests, surveys, and tie-ins; Company newsletters; Writing query letters and pitch letters; Handling oneself in interviews; Turning bad press into good publicity; Developing a contact list; Specific strategies for radio, TV, newspapers, and new media; Handling crises; and Measuring PR results.
