This book deals with the developments in the field of mass media and communication. Different Theories of mass communication, History of communication revolution, future of communication technologies, etc., are analyzed in the work. There is also discussion on development of broadband audio-visual services, evaluation of media claims, its role in exposure of corruption and several other topics. Mass media being a powerful force in society, it needs careful handling and to be used so as to bring Positive benefits to society. The subject finds manifestation in the book.
The students, teacher, journalists, administrators and policy-planners will find this work of almost use to them. |
