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Mass Communication: Theory & Practice in the 21st Century / Sharma, Diwakar
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Mass Communication: Theory & Practice in the 21st Century
Sharma, Diwakar
 
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List Price : US$ 52.01
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  Book ID : 19368
  ISBN-10 : 81-7629-507-8 / 8176295078
  ISBN-13 : 978-81-7629-507-9 / 9788176295079
  Place of Publication : Delhi
  Year of Publication : 2013
  Edition : (Reprint)
  Language : English
  xv, 344p., Bib., Index, 24 cm.
   
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 CONTENTS
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CONTENTS: Communication Concept; The Mass Media; News Story; Government of India's Autonomous Media Organisations; News Agencies; History of Radio/Television in India; Research Writing; Advertising; Public Relations; Use of Technology in Mass Communication; Indian Cinema.
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