How to Develop Strategic Alliances: For Additional Business from Major Customers
Steward, Chris
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PRODUCT DETAILS
Book ID : 18128
ISBN-10 : 81-7929-055-7 / 8179290557
Place
of Publication :
Delhi
Year
of Publication :
2003
Edition :
Language :
216p.
CONTENTS
DESCRIPTION
Developing Strategic Alliances puts forward an innovative approach to defending market position and profitability, which effectively shuts out competitors. It shows how to achive 'standout' with major customers that will ensure you become less of a supplier of a commodity and more of a co-developer of wealth creating initiatives.